![]() The second parts tackles visual aids and crushes, I avoided reading this chapter due to its degree of importance for me ) The first one talks about the langauge of public speaking and the difference between conversational language used in public speaking, how audiences get bored and how to attract them as well as the difference between the written and the spoken langauges. Moreover, the book is chock-full of examples and illustrations as well as exercises concerning speech , The book, as it is claimed, (as I haven't read a lot books of the kind ) is one of the best books about public speaking for the techniques mentioned in the book are quite useful and very practical. I have learned a lot of new things about public speaking and the art of speech. Anecdotes – carefully selected short stories Type of imagery – similes, metaphors, analogies List of three – three identical words three different words three phrases three sentences three clauses (“Happiness is when what you think, what you say and what you do are in harmony, Mahatma Gandhi”) Puzzles and questions – puzzle solution format (puzzle than solution) rhetorical questions Contrasts – contradictions (“not this but that”) comparisons (“more this than”) opposites (“black or white”) phrase reversals (“ask not what you can do for me but what I can do for you”) ![]() The author recommends making good use of rhetorical techniques such as: if needed, use visual aids such as objects, pictures, video, maps, organisation charts, graphs, bar or pie charts develop your point step by step as it´s easier for the audience to follow and gives the impression you are authoritative and in full command of the subject matter write the minimum content on your slide decks audience can´t read and listen at the same time while eye contact is diminished avoid passive voice, unless you want to transmit neutrality, objectivity, detachment, or direct responsibility repetition clarifies meaning and increases the impact avoid repeating certain words such as “basically”, “actually” etc. repeat the first few words at the start of each sentence in a sequence, corresponding to the bullet points keep the sentences as simple as possible avoid formal words, hypercorrect forms or full forms of words that are usually shortened in a conversation (will not instead of won´t) emphasis certain words or phrases, exaggerate some patterns change your intonation to convey different meanings and most important enthusiasm pause at regular intervals rather than mumbling “ums” and “ers” (normal in conversations) pausing brakes the information in parts, can create dramatic impact and helps to clarify meaning ![]() keep the audience engaged by asking questions or making jokes maintain eye contact without discriminating some part of the audience looking above or below their heads won´t work The author offers some pieces of useful advice, and while some of the advice is common sense, we might miss it during stressful presentations. My main takeaways are to keep it simple and prepare, prepare and prepare. With expert advice that will appeal to everyone from experienced CEOs to those writing that all-important wedding speech, this is destined to be the definitive text in this area.ĭrawing on his extensive experience with political speeches, Max Atkinson managed to convey on paper the best advice for delivering engaging presentations. Using extensive research based on empirical evidence, Max has developed a new and provocative way of looking at speech making, providing the reader with practical and simple guidelines, exercises and tips to improve performance, including:-advice on the use of classical rhetoric-how to write a speech when in a rush-the myths surrounding visual aids -the use of body language. In Lend Me Your Ears, Max Atkinson - a highly experienced speaker and trainer, having been involved in speech writing for business, politics and the arts for 30 years - uses the findings of recent scientific research combined with the rules of classical rhetoric to highlight the secrets of successful persuasion. Yet research has shown that audiences are deeply dissatisfied with this mode of public speaking. The past twenty years has seen the emergence of an industry standard model of presentation - the slide show.
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